The year 2018 saw Givenchy launch several impactful advertising campaigns, and amongst them, the Gentleman fragrance line stood out. This article delves into the sonic branding strategies employed by Givenchy in their 2018 Gentleman advertisements, focusing on the music selection and its contribution to the overall campaign's success. We will examine the different musical choices, the target audience, and the relationship between the music and the visual elements of the commercials. The analysis will encompass various aspects, including the contrast between the 2017 campaign featuring "Enjoy Yourself" and the 2018 campaign, exploring the evolution of Givenchy's sonic identity and its connection to the broader GENTLEMAN SOCIETY concept.
The question of "Musique Pub Gentleman Givenchy 2018" is inherently multifaceted. It's not a single, definitive answer, as Givenchy likely used multiple musical pieces across its different 2018 Gentleman campaign variations. However, a key focus point, based on available information, centers around the potential use of classical music in contrast to the more upbeat pop choice of the preceding year. While pinpointing the exact track used in every 2018 Gentleman commercial remains a challenge due to the lack of comprehensive publicly available information, we can dissect the strategic considerations behind Givenchy's music selection based on their broader marketing strategies and the general trends in luxury fragrance advertising.
Givenchy in 13 TV Spots on MusiqueDePub.TV (and Beyond): A Broader Context
The mention of Givenchy featuring in 13 TV spots on MusiqueDePub.TV highlights the brand's significant investment in television advertising. This platform, dedicated to identifying music used in commercials, underscores the importance of sound in Givenchy's marketing strategy. The 13 spots represent a diverse range of campaigns, potentially including different iterations of the Gentleman fragrance line and other Givenchy products. Analyzing these 13 spots individually would provide a deeper understanding of Givenchy's evolving sonic branding across its product range, revealing patterns and preferences in musical choices. However, the focus here remains primarily on the 2018 Gentleman campaign.
The Aaron Taylor-Johnson Factor: Publicité 2018 and the Face of Gentleman
Aaron Taylor-Johnson's presence as the face of the Gentleman fragrance in 2018 is crucial. His image, personality, and the overall aesthetic of the campaign significantly influence the choice of music. A rugged yet sophisticated persona, Taylor-Johnson embodies a certain masculinity that needs to be reflected in the sonic landscape. The music selected had to align with this image, avoiding anything too jarring or incongruous. The "Résolu: Givenchy Gentleman 'Aaron Taylor-Johnson'" reference points to the deliberate casting choice and the strategic alignment between the actor and the brand's image. This synergy extends to the music, which must complement the visual narrative created around Taylor-Johnson.
The Shift from "Enjoy Yourself" (2017) to the 2018 Soundtrack:
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